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N.A.Arshiya Afrin
Designation : Assistant Professor
Nature of Employment : Regular
Qualification : M.Com.,M.B.A.,B.Ed.,(Ph.D)
Phone : 7401296808
Email ID : arshiya.com@byt.digital/wordpress/crescent

Teaching

Education

Degree Discipline Year of Passing University
M.Com GENERAL May 2012 MADRAS UNIVERSITY
M.B.A FINANCE MAY 2011 PONDICHERRY UNIVERSITY (TWINING PROGRAM)
B.Ed SPECIAL EDUCATION JUNE 2013 TAMIL NADU EDUCATION UNIVERSITY
P.hD MARKETING DECEMBER 2019 MADRAS UNIVERSITY

Research

Area of Research Interest

  • CUSTOMER REALTIONSHIP MANAGEMENT(CRM)
  • CUSTOMER STAISTIFACTION
  • MARKETING MIX

Publications

S.NO TITLE OF THE ARTICLE PUBLISHED YEAR OF PUBLICATION JOURNAL NAME
1 “A study on women entrepreneurial products in India – A SWOT analysis”   September 2016 Primax International Journal of Commerce and Management Research (Online Issn-2321-3612)
2 “Customer relationship management on Aavin milk products-An overview” July 2017   International Research Journal of India, volume 2, Issue XI, July 2017, ISSN-2454-8707
3 “Issues and challenges of milk industry in India” August 2017 International journal of business intelligence and innovations, spcl issue volume 4,ISSN-23484705
4 “Customers in Customer relationship management (CRM)”   February 2018 Shanlax International journals,vol.6,spcl issue.2,ISSN :2320-4168
5 “A study on Customer relationship management with Aavin milk products in Chennai city” September 2019 A Journal of Composition Theory, volume XII,issue IX,ISSN NO:0731-6755.
6 “A study on marketing mix 4p’s of     Aavin Products in Chennai City” October 2019 Journal of interdisciplinary cycle research, volume XI,issue X,ISSN NO:0022-1945.
7 Marketing mix-theoratical concepts” March 2020 Volume I, Issue I, [ISBN NO:979-86-200391-6-6]

International Conferences / Seminars / Workshops

  • Participated in International Level Conference on “Role of women in Entrepreneurial development in the Indian context”, Organized by Department of Commerce, K.S.R College of Arts and Science for women, Trichengode, dated on September 2016.
  • Participated in Workshop on “Mental health and stress management for teachers”, Organized by School of Social Science and Humanities, Organized by Crescent institution of science and technology, Chennai, dated on March 2018.
  • Participated in workshop on “GST And Interim Budget”, Organized by Department of Commerce, The New College, Chennai, dated on February 2019.
  • Participated in International Level Conference on “Eclectic HR Confab’-IHRC, ICC 2019”, Organized by Crescent institute of Science and technology, dated on October 2019.
  • Participated in International conference on “Innovations and Challenges in Global Business”, Organized by Department of commerce, The New College, dated on March 2020.

National Conferences / Seminars / Workshops

  • Participated in National Seminar on “Intellectual Property Rights-the Way Forward”, Organized by Department of Commerce, Meenakshi College for Women, Chennai, dated on October 2016.
  • Participated in National Level Seminar on “Corporate Social Responsibility”, Organized by Mazharul Uloom College, Ambur, dated on October 2016.
  • Participated in National Level Conference on “Dynamics of Changing Landscape in Business”, Organized by Department of Commerce, Stella Maris College, Chennai, dated on February 2017.
  • Participated in National Level Workshop on “Art of Writing Research Articles”, Organized by Department of Economics, School of Management Pondicherry University, Puducherry, dated on March 2017.
  • Participated in National Level Workshop On “Multivariate Analysis Using SPSS, AMOS, And Spreadsheet, Organized by Department of Commerce, SRM University, Kattankulathur, dated on July 2017.
  • Participated in National Level Conference on “The Sustainable Development Goals: Implementation and transformation”, Organized by Measi institution of management College, Chennai, dated on December 2018.
  • Participated in National Level Conference on “Issues & Challenges in the New Millennium on Evolving Economy, Accounting &Business Management”, Organized by Guru Nanak College, Chennai, dated on January 2019.
  • Participated in National conference on “Advancement in business in the digital Era”, organized by Jamal Mohamed College,dated on September 2019.

Additional Responsibilities

  • Secured Distinction in B.Ed Practical Examination.
  • Certified in handling Computing, Accounting and Finance packages.
  • Having accurate knowledge in operating MS Office, MS Word, and Power Point.
  • Good hand in managing Accounting software’s.
  • Cleared ICWAI foundation and intermediate (Stage-1).
  • Holding teaching experience of two and half years for handling higher secondary classes (11 and 12 standard) for Commerce and Accountancy subjects.