Dr. K. Hannah Catherine

Teaching

Educational Background

Work Experience

Lecture Courses

• Financial Accounting
• Cost Accounting
• Organizational Behaviour
• Management Accounting
• Computer Application in Business
• Statistics
• Financial Management

Research

Area of Research Interest

• Marketing
• Accounts and Finance
• Quantitative Statistics
• Human Resource Management

Publications

• Presented a paper titled “E-Marketing Services in Chennai City with Reference to Flipkart”. This paper has been published in the edited volume bearing ISBN: 978-93-81899-66-3 and got the best paper award in the conference.
• Presented a paper titled “Women Entrepreneurship in India: With Reference to Chennai City”. This paper has been published in the edited volume 3 bearing ISSN: 2395-2504.
• Presented a paper titled “Stress Management among Employees in the IT Sector: A Contemporary Study”. This paper has been published in the edited volume 4 bearing ISSN: 2395-2504.
• Presented a paper titled “Problems and Prospects Of E-Marketing Service- A Study with Reference to Flipkart Internet Private Limited”. This paper has been published in UGC Journal No-45308, Volume –III, Special Issue –VIII, ISSN No: 2395-5929.
• Presented a paper titled “Challenges and Benefits of Mobile Banking”. This paper has been published in the UGC approved journal Shanlax International journal of Commerce with ISSN No. 2320-4168.
• Presented a research paper titled, “Women Entrepreneurship in India”. This paper has been published in UGC Journal No- 40776, ISSN No: 2277-5730.
• Presented a research paper titled, “Agile Marketing: Benefits and Values”. This paper has been published in Special Issue-February 2018, ISSN No: 2348-4705, UGC Journal No.-64448.
• Presented a research paper titled, “Perception of Integrated Marketing Communication on High Involvement Product towards Customer Brand Engagement”. This paper has been published in February-July 2018, ISSN No: 2279-0489, UGC Journal No.-47100.
• Presented a research paper titled, “Investor’s Behaviour towards Bitcoin: An Investigative Study on the Effects of Bitcoin on Business and Economy”. This paper has been published in the E-book (International Conference “The Global Relevance of Bitcoin as a Payment System”), organised by the Department of Commerce in association with the Confederation of Indian Industry Young Indians.
• Presented a research paper titled, “Black Hat Marketing: A Structural Equation Model towards Website Visit and an Approach towards Strategic Measures to Control Black Hat Marketing in the Cyberspace”. This paper has been published in Special Issue-February 2018, ISSN No: 2249-0191, e-ISSN No: 2349-9761, UGC Journal No.-63251.
• Published a research paper titled, “Effective Utilization of “White Hat” Search Engine Optimisation to Increase Website Visit” in International Journal of Research and Analytical Reviews (IJRAR) Journal, February 2019, E-ISSN 2348-1269, P- ISSN 2349-5138, UGC Journal No- 43602.
• Published a research paper titled, “Collaboration, Connectivity and Rational Attachment between the Customer and the Brand through Marcom Tools” in Think India Journal, December 2019, ISSN 0971-1260.
• Presented a research paper titled, “Impact of COVID-19 on Employee Engagement in IT and Teaching sector with reference to Chennai city” in July 2021. Publication in progress.
• Presented a research paper titled, “Measuring the impact of YouTube Ads on the buying behaviour of consumers in Chennai through Brand recognition and motivation” in July 2021. Publication in progress.

Conference and Workshop

• Participated in the A.G.S.R memorial lecture on “Global Supply Chain Challenges in India” organized by PG and Research Department of Commerce, Loyola College.
• Participated in International Seminar on “Emerging Trends in Supply Chain Management” organized by Department of Management Studies, Bharath Institute of Higher Education and Research.
• Participated in Two-day Workshop on “Thesis Writing” organized by Centre for R&D and Research Forum, DRBCCC Hindu College.
• Participated in the Workshop on “Changing Trends of Ph.D. Research in Global Arena” organized by Dhanraj Baid Jain College.
• Participated in the Workshop on “Multivariate Analysis using SPSS and AMOS” organized by Department of Commerce (Aided), Madras Christian College.
• Participated in SPSS and AMOS workshop conducted by Madras Christian College (Autonomous), Department of Commerce (Shift-II).

Workshop Resource person

• Workshop on “SPSS & Its techniques” organised by PG Department of Commerce, St Joseph‟s College Arts and Science

Research Study

• Ph.D Thesis- “Search Engine Optimisation and Social Media Optimisation for Website Visit and Purchase Intention: An Exploratory study on Online User’s Behaviour”.
• M.Phil. Dissertation- “E-Marketing Services in Tamil Nadu- A Study (With reference to Flipkart Internet Private Limited)”.
• M.Com. Project- “A Study on Public Distribution System in Tamil Nadu- With reference to Kancheepuram District (Customer Satisfaction)”.

Extension

Additional Responsibilities

• Guided UG projects
• Worked as a Class Counsellor
• Mentoring
• Curriculum Designing