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Crescent School of Law

Dr. Abraham Konda
Designation : Assistant Professor
Nature of Employment : Regular
Qualification : MBA,M.com, M.phil, PhD, PDF
Phone : +919381585507 (R), +91 44 2275 1347,48,50(Office)
Email ID : abraham@byt.digital/wordpress/crescent

Teaching

Educational Background

Degree Discipline Year of Passing University
PDF Marketing Management 2017 Sri Venkateswara University
PhD Marketing Management 2011 Sri Venkateswara University
M.Phil Marketing Management 2009 Sri Venkateswara University
M.Com. Marketing Management 2005 Sri Venkateswara University
MBA Marketing & Finance 2012 Sri Venkateswara University

Work Experience

Designation Institution Duration No. of Years
Asst. Professor B.S. Abdur Rahman Institute of Science & Technology Dec 2020 to till date Till date
Associate Professor Gitams IT & Management Oct 2020 to Dec2020 3 Months
Asso. Professor Gitams Degree college Dec 2019 to Sept 2020 10 Months
Asso. Professor Silicon City college Sept 2018 to Feb 2019 5 Months
Asst. Professor BT. College Sept  2017 to July 2018 10 Months
Guest Faculty S.V. University June 2017 to Aug 2017 3 Months
Post-Doctoral fellow S.V. University, Nov 2013 to May 2017 3 years 6 months
Asst. Professor Sri Vidyanikethan Engineering college June 2013 to June 2014 1 year
Academic consultant YV university Aug  2007 to Dec 2012 06 years 03 months

Lecture Courses

  • Marketing Management
  • Human Resource Management
  • General Management
  • Financial Management
  • Corporate tax
  • Entrepreneurship
  • Quantitative techniques for business decisions

Research

Area of Research Interest

  • Marketing management
  • General management

Publications

Sl No. Title Publisher / ISSN no. Level
1. AN ETHNOGRAPHIC STUDY OF LOW-INCOME  CONSUMER BEHAVIOUR   PJMTR BANGALORE ISSN: 2229-5275 National
2. LOW-INCOME CONSUMER BEHAVIOUR: A CASE STUDY IMT  CASE JOURNAL, NAGPUR ISSN: 2229-6743 National
3. A STUDY ON CONSUMER BEHAVIOUR IJECBS ISSN : 2230-8849 International
4. CONSUMER BEHAVIOUR: AN ETHNOGRAPHIC STUDY INDIAN INSTITUTE OF MANAGEMENT-KOZHIKODE ISSN: 978-81-906294-8-5 International
5. LOW INCOME CONSUMER BEHAVIOUR OF AN ETHNIC GROUP   NEW ZEN RESEARCH PUBLICATIONS, HYDERABAD ISBN: 978-81-922783-0-8 National
6. MARKETING RESEARCH: A STUDY ON ETHNIC GROUP PARAMOUNT PUBLICATION, HYDERABAD. ISBN: 978-81-921579-0-0 National
7. ETHNOGRAPHIC STUDY IN MARKETING BHARATHI  PUBLISHERS NEW DELHI ISBN: 978-93-81212-42-4 International
8. VEBLENIAN SOCIO-PSYCHOLOGICAL MODAL: AN ETHNOGRAPHIC STUDY IJRCM, INDIA ISSN: 2231-5756 International
9. RESEARCH IN MARKETING SPRINGER PUBLICATION, NEW DELHI ISBN: 978-1-63941-998-1 International
10. ETHNOGRAPHIC STUDY  ON V.B.FACTORS EXCEL BOOKS, NEW DELHI. ISBN: 978-93-5062-361-9 International
11 “CHOICE OF CONSUMER WITH REFERENCE TO A MARKET PLACEA’ INTERNATIONAL JOURNAL FOR MARKET STUDIES ISSN;2349-2309 International
12 “TAX PLANNING WITH REFERENCE TO NEW BUSINESS ORGANIZATION AND IMPACT OF CAPITAL STRUCTURE ON TAX PAYMENT” RESEARCH EXPLORER, ISSN: 2250-1940 National
13 “AN ANALYTICAL STUDY ON DEMOGRAPHY AND CONSUMPTION EXPENDITURE WITH RESPECT TO LOW-INCOME CONSUMER BEHAVIOR” EXPLORATIONS, ISSN: 2229-4783 National
14 A COMPARATIVE STUDY ON MSME’S DEVELOPMENT AND SOCIAL EMPOWERMENT OF SCHEDULE CASTE AND TRIBES THROUGH MSME’S INTERNATIONAL JOURNAL OF \RESEARCH AND BUSINESS INNOVATIONS ISSN:2321-5615 International
15 AN EXPLORATORY STUDY ON LOW INCOME CONSUMER BEHAVIOR WITH REFERENCE TO THEIR MARKET PLACE. MITS INTERNATIONAL JOURNAL OF BUSINESS RESEARCH ISSN: 2349-1701 International
16 EMPLOYMENT GENERATION THROUGH MICRO SMALL AND MEDIUM ENTRIPRISES IN ANDHRA PRADESH CB BHANDARI JAIN COLLEGE ISBN:978-163102664-5 International
17 POVERTY ERADICATION THROUGH EMPLOYMENT GENERATION BY DIC IN CHITTOOR DISTRICT OF ANDHRA PRADESH MITS INTERNATIONAL JOURNAL OF BUSINESS RESEARCH p-ISSN:2394-4191 e-ISSN: 2349-1701 International
18 TAX PLANNING WITH REFERENCE TO NEW-BUSINESS ORGANISATION AND IMPACT OF CAPITAL STRUCTURE ON TAX PLANNING SELP PUBLICATION, TRICHY, TAMILNADU, ISBN : 978-93-80509-84-6 National
19 IMPACT OF EMPLOYEES SATISFACTION ON SERVICVE QUALITY: A STUDY ON SELECT PUBLIC AND PRIVATE SECTOR BANKS SELP PUBLICATION, TIRUCHIRAPALLI, TAMILNADU. ISBN : 978-93-80509-84-7 National
20 IDEA SCREENING AND BACKLINKS OF A STUDENT FOR A STARTUP NONFRING ISBN-978-93-86638-15-1 National
21 INSURANCE MARKETING IN INDIA: WITH SPECIAL REFERENCE TO 4 P’s AND GST   LAMBERT ACADEMIC PUBLICATIONS GERMANY ISBN: 978-3-330-34800-4 International
22 SEVEN P’S OF MARKETING WITH SPECIAL REFERENCE TO STATE BANK OF INDIA: AN OVER VIEW   LAMBERT ACADEMIC PUBLICATIONS GERMANY ISBN: 978-3-330-34800-4 International
23 RISK MANAGEMENT THROUGH HEDGING ICBE& BANGALORE UNIVERSITY ISBN:978-1-5136-0595-1 International
24 EN ETHNOGRAPHIC STUDY OF LOW INCOME CONSUMER BEHAVIOR VDM VERLAR DR. MULLAR GMBH & CO. KG, DUDWELLER LANDSTR, 99, SAARBRUCKEN, DEUTSCHLAND, GERMANY. ISBN NO: 978-3-639-33431-9. International

International Conferences / Seminars / Workshops

Sl.No Title Institution / University Level
1. AN EHHNOGRAPHIC STUDY OF LOW INCOME CONSUMER BEHAVIOUR   IIM-AHMADABAD International
2. CONSUMER BEHAVIOUR: AN ETHNOGRAPHIC STUDY IIM-KOZHIKODE International
3. LOW INCOMER CONSUMER BEHAVIOUR OF AN ETHINC GROUP IIM-LUCKNOW International
4. WOMEN EMPOWERMENT THROUGH SHG’S MIM-MANIPAL International
5. RESEARCH IN MARKETING IIT-DELHI International
6. ETHNOGRAHIC STUDY IN MARKETING FDI ROHTAK, INDIA. International
7. ETHNOGRAPHIC STUDY ON VEBLENIAN SOCIO-PSYCHOLOGICAL FACTORS GREATE LAKES INSTITUTE OF MANAGEMANT, CHENNAI. International
8 “DOES ENTREPRENEURS’ SELECTION REGARDING THE FORM OF BUSINESS ORGANIZATION AFFECT THE TAX INCIDENCE? A CASE STUDY” PONDICHERRY UNIVERSITY, PUDUCHERRY. International
9 “SELF MANAGEMENT” SRI VENKATESWARA UNIVERSITY, TIRUPATI. International
10 “AN EXPLORATORY STUDY ON LOW INCOME CONSUMER WITH REFERENCE TO THEIR MARKET PLACE” MITS, MADANAPALLI International
11 EMPLOYMENT GENERATION  THROUGH  MSME’S IN ANDHRA PRADESH CB BHANDARI COLLEGE FOR WOMEN, BANGALORE. International
13 A STUDY ON LOW INCOME CONSUMERS  WITH REFERENCE TO EDUCATION , OCCUPATION AND CONSUMPTION ABBS, BABGALORE International
14 GLOBAL ENTERPRENEURSHIP-OPPORTUNITIES AND CCHALLENGES BANGALORE UNIVERSITY International

National Conferences / Seminars / Workshops

Sl.No Title Institution / University Level
1. CONSUMER IS A KING S.V UNIVERSITY, TIRUPATI National
2. INSTITUTIONAL STRUCTURE FOR SMALL SCALE INDUSTRUY DEVELOPMENT IN INDIA S.V.UNIVERSITY, TIRUPATI National
3. WOMEN EMPOWERMENT IN KADADAPA DISTRICT Y.V. UNIVERSITY, KADAPA National
4. HIGH PERFORMANCE COMPUTING SVEC, TIRUPATI. National
5 TAX PLANNING WITH REFERENCE TO NEW BSINESS ORGANIZATION AND CAPITAL STRACTURE DECISION S,V. UNIVERSITY, TIRUPATI National
6 “STRENGTH BASED DEVELOPMENT IN EDUCATION” SRI VENKATESWARA UNIVERSITY, TIRUPATI. National
7 “AN ANALYTICAL STUDY ON DEMOGRAPHY AND CONSUMPTION EXPENDITURE OF LOW INCOME CONSUMERS” DEVA MATHA COLLEGE, KERALA. National
8 A COMPARATIVE STUDY ON MSME’S DEVELOPMENT AND SOCIAL EMPOWERMENT OF SCHEDULE CASTE AND TRIBES THROUGH MSME’S. PERIAR EVR COLLAGE, TRICHY, TAMIL NADU. National
9 MOBILE PHONE INDUSTRY IN INDIA- AN OVER VIEW Y.V.UNIVERSITY, KADAPA National
10 ENTREPRENEURS’ CHOICE OF BUSINESS SELECTION WITH REGARD TO TAX BENEFITS Y.V. UNIVERSITY, KADAPA National
11 A COMPARATIVE STUDY ON MSME’S DEVELOPMENT AMONG SC ST BC AND OC IN AP GOVT. COLLEGE, CHITTOOR, AP National
12 IMPACT OF EMPLOYEE SATISFACTION ON SERVICE QUALITY: A STUDY ON SELECT PVT. AND PUBLIC BANKS S.V. UNIVERSITY, TIRUAPTI, AP National
13 BACK LINKS OF A STUDENT FOR A START-UP S.V. UNIVERSITY, TIRUAPTI, AP National
14 INSURANCE MARKETING IN INDIA: WITH SPECIAL REFERENCE TO 4 P’s AND GST   S.V. UNIVERSITY, TIRUAPTI, AP National
15 SEVEN P’S OF MARKETING WITH SPECIAL REFERENCE TO STATE BANK OF INDIA: AN OVER VIEW S.V. UNIVERSITY, TIRUAPTI, AP National
16 ROLE OF WOMEN IN RESEARCH AND DEVELOPMENT YV UNIVERSITY, KADAPA National

Extension – Additional Responsibilities

Faculty Development Programmes attended

  • Two weeks FDP was completed on financial econometrics at MITS, AP.
  • Two day FDP was completed on SPSS at CBIT, Proddutur, A.P
  • One day FDP was completed on self management at S.V.University, A.P.

Other academic roles

  • Acted as Rapporteur at a national seminar in S.V. University.
  • Acted as coordinator of IIM-K work shop at BT. College, Madanapalli, AP.
  • NCC – A, B, and C certificate holder and worked as NCC officer (Army wing) for one year at SVEC.