Dr. Joseph Mary Rahila

Teaching

Educational Background

Work Experience

Lecture Courses

• Consumer Behaviour
• Strategic Management
• Information Systems
• Quality Management
• Management Concepts
• Services Marketing
• E Commerce

Research

Area of Research Interest

• Strategic Social Marketing
• Consumer Behaviour
• Services Marketing
• Marketing Analytics

Publications

International Journal

• ‘Trust as mediator between destination image and customer loyalty’, Int. J. Pharm. Sci. Rev. Res., pp. 91-98. Vol. 43, no. 1, March , ISSN 0976 – 044X, 91-98.
• Published a paper on ‘Positioning and promoting Medical tourism: An Indian Perspective”, in International  Journal of Business Management, Economics and Information Technology. Vol:2.,No:2.,Issue:July-December 2010, ISSN:0975-296X,pp 305-309.

International Conference

• Presented paper on “Retail Medical clinic: a Booming Sector” in an International conference on Retail Excellence ICRE’09, organized by SRM University, Chennai on 22nd-24th December 2009.
• Presented paper on “An Application of Balance Score Card in Educational Institutions”, in an International Conference on Innovative Practice in Management, IPM’09, organized by Paavai Engineering College, on 31st December 2009.
• Presented paper on “Influencing factors effecting repeat purchase intentions of retail shoppers”, in an International Conference on Business Research, conducted by SRM University
• Presented paper on “Management Education in India: An Era of Globalization Business Environment and its impact on Management Education”,  in an international Conference organized by PRIMS, Periyar University, by 10th and 11thFebruary 2011
• Participated as a Delegate in the International Conference on “Health Care Leadership Development and Training”, organized by The Tamil Nadu Dr.M.G.R Medical University, Chennai and Australasian College of Health Service Management on 5th September 2018. The Participation added 10 credit points under category I.

Books

• Published a book on ‘Medical Tourism” for Distance Education Mode, Department of Management Studies, Anna University, Chennai, for super specialization under Healthcare Services Management
• EDITED BOOK: Edited book on the title “New Media Marketing: Re-inventing New Avenues” published by Excel Books.
• Have Contributed in developing cases and caselet for Consumer Behavior: Buying, Having, and Being” Solomon, Pearson Education Publication, 2015.

National Journal

• Published a paper on “Mobile Marketing-the new Age of Marketing and Advertising”, published by Excel Books ISBN : 978-81-7446-729-4 pg no:107-110

National Conference

• Organized a National conference on “Empowering the Bottom of Pyramid”, in Velammal Engineering College by March 2008
• Presented paper on “Application of e-CRM in Medical Tourism” , in a National conference on Management- A Changing Scenario(NCMCS’10),organized by Panimalar engineering College, Chennai, on March 6th ISBN No:978-81-904760-3-4.
• Presented paper on ”Global Management: Issues, Challenges and Opportunities“, in an National conference  organized by Madras Christian College by 11th January 2011
• Presented paper on “Designating India Through Medical Tourism: An Analytical Focus On Innovation And Customer Experience”, in National Conference on Management NCM’11, organized by Jamal Institute of Management on 25th of January 2011.
• Presented paper on “Trends in Medical Tourism Research” in a National Conference on Trends and Research in Management, TRIM’11, organized by Oxford Engineering College, Trichirapalli, on 28th January, 2011.ISBN No:978-93-80430-02-7
• Presented paper on “Emerging Medical Tourism Market And Factors For Sustainable Development: An Indian Perspective”, in a National Conference on Wellness Tourism, organized by D.G.Vaishnav Institute of Management.
• Presented paper on “Growing Importance Of Medical Tourism:  An Indian Perspective”, in a National Conference on Wellness Tourism, organized by D.G.Vaishnav Institute of Management.

Faculty Development Programme

• AICTE sponsored two weeks FDP (winter School) from 05.12.2019 to 20.12.2020 on Opinion Mining-An Insight into Social Media and Customer Service, organized and conducted by SaiRam Engineering College, Chennai
• How to Write and Publish a Research Article in Scopus-Indexed Journal”, organized by DB Jain College, Chennai, on 2nd March 2019.
• Research Methodology and Data Analysis Techniques , organsied by Department of Commerce- PG & Research,MOP vaishnav College, Chennai, from 7.12.2018 to 13.12.2018.
• Marketing Management Organized By Anna University, In SSN Engineering College By November 2003
• Quality Control And Reliability Engineering Organized By Anna University In Velammal Engineering College, By December 2006.
• Marketing Management Organized By Anna University, in Anna University, Feb 2009.
• Enhancing Educational Excellence by Department of English, Velammal Engineering College by 28th July 2006.

Workshop

• Two days workshop on “Quality Research”, organized by LOYOLA INSTITUTE OF BUSINESS ADMINISTRATION, Chennai, on 27th and 28th September 2019.
• One day Training programe on “URKUND’ Plagiarism Detection Service, jointly organized by University , Library & Centre for Research, Anna University, Chennai, on 3rd April, 2019.
• One day workshop on “Research Methodology & SPSS Applications”, conducted by the Centre for Educational Management and Applied Psychology, NITTTR, Chennai on 19th January 2019, 2nd, 16th and 23rd Feburary 2019.
• Three days National Level Workshop on ‘ Research Methodology, Statistical Data Analysis and Interpretation by using Statistical Package for Social Science & Analysis of Moments Structure(SPSS & AMOS) conducted by Institute For Statistics and Analytical Research (ISAR) on 4th,5th & 6th January 2019.
• One day workshop on ‘Structural Equations Modelling, conducted by Dr. Israr Quershi, Professor, Research School of Management, Australian National University and organized by Department of Management Studies, Anna University, Chennai on 5th December 2018.
• Assisted and Coordinated three days workshop on “Multivariate Data Analysis” conducted by CENTRE FOR DISTANCE EDUCATION, ANNA UNIVERSITY, Chennai.
• 5 days training programe on “Theory Construction for Model Specification” in INDIAN INSTITUTE OF TECHNOLOGY-MADRAS.
• “Model Building and Validation for Research in Management and Social Sciences March 27-29, 2014, Anna University, Chennai
• 6 days training programme on Advanced Data Analysis organized by Indian Institute of Management, Kozhikode, between 23.1.2012 to 27.1.12
• One Day Workshop on Teaching Pedagogy by IIT-Madras sponsored by Tata Consultancy Services During March 2007.
• One Day Workshop On Geny@Ind, Changes For Young India, Organized By University Of Madras and  MMA in 18th All India Management Students Convention.
• One day Workshop on SPSS by MMA

Seminar

• One day National Seminar on “E-Resources for Learning, Teaching and Research”, conducted by Department of Library, Guru Nanak College in association with Society for Advancement in Library & Information Science (SALIS) on 3rd April,2019.
• Two days seminar on “How to do good PhD conducted by Centre for Research, Anna University, on 28.02.2019 & 1.03.2019.
• One day Seminar on “Women in Research, conducted by Anna University, 2019
• One day seminar on Knowledge Meet on Taxation organized by Velammal College of Management Sciences
• One Day Introductory Course On Data Analysis for Management Research using SPSS and Amos by Anna University and SPSS during February 2011.

Achievements

• Won Best Participant award in the two-day workshop on Quality Research held on 27th and 28th eptember, 2019 at LIBA
• Awarded as Senior Women Educator and Researcher by NFED (National Foundation for Entrepreneurship Development), Coimbatore on 8th March 2019.
• Board of Studies-Committee Member for framing Syllabus-Marketing Management in Anna University of Technology, Chennai

Extension

Additional Responsibilities

• Coordinator of Alumni Association
• Class advisor -with primary focus on self-esteem enhancement
• Coordinated and Organized  National Conference
• Student’s Outside Participation Coordinator
• Business Line and Economic Times Club Coordinator
• Anna University Bulletin –Coordinator
• College Magazine –Coordinator
• Exam Cell-Internal & External-Department Coordinator
• Class Advisor