IQAC | NBA | NIRF | NAAC | NAD | e-SANAD
*Anti-Ragging Cell Control Rooms / Helplines: 91(44) 22759200 Ext 212 & 91(44) 22759200 Ext 198 / 131 / 133 *Internal Complaints Committee to Prevention, Prohibition and Redressal of Sexual Harassment of Women Employees and students at Workplace (Helpline: 91-044-22759200 Extn:343) *Caste discrimination Cell Control Rooms / Helplines: 91(44) 22759200 Ext 212 & 91(44) 22759200 Ext 198 / 131 / 133 *Students having any grievance on academic matters may contact dean_student@crescent.education

Dr. D.Asokk
Transferred to CDOE (ODL Programme)

Designation : Assistant Professor
Nature of Employment : Regular
Qualification : BE (Mech),MBA.,MHRM.,MPhil.,PhD.
Date of Joining : 12.11.2018
Phone : +91- 91598 63126
Email ID : asokk@byt.digital/wordpress/crescent

Teaching

Educational Background

Degree Discipline Year of Passing University
Ph.D Management (Human Resource) 2018 Bharathidasan University
M.Phil Human Resource Management 2009 PRIST University
MHRM Human Resource Management 2011 Bharathidasan University
MBA Human Resource & Marketing 2006 Ponnaiyah Ramajayam Institute of Management (PRIM), Bharathidasan University
B.E Mechanical Engineering 2004 Dr.Naavalar Nedunchezhyan College of Engineering, Madras University

Work Experience

Designation Institution Duration
Assistant Professor (MBA) B.S.Abdur Rahman Crescent Institute of Science & Technology Nov 2018 – till date
Assistant Professor (MBA) M.A.M. College of Engineering & Technology July 2012 – Oct 2018
Assistant Professor (MBA) PRIST University Sep 2007 – April 2012

Corporate Experience (1 Year)

HR Executive – Country Club India Limited (CCIL), Chennai, Tamil Nadu, India.
(June 2006 to June 2007)

International Certification

  • Certified Trainer & Practitioner in Neuro Linguistic Programming (NLP) from International Institute of Professional Excellence (IIPE), Canada. (2018)

Certification

  • Elite Certificate in NPTEL (Funded by MHRD, Government of India) Online Certification course on “Mind & Language” (March 2017)
  • Elite Certificate in NPTEL (Funded by MHRD, Government of India) Online Certification course on “Introduction to research” (March 2016)

Areas of Interest

  • Neuro Linguistic Programming (NLP)
  • Human Resource Accounting & Audit
  • Human Resource Information system (HRIS)
  • Oracle HR – Corporate HR functions
  • Google Analytics – Advertising ROI and social networking
  • HR Metrics & Analytics
  • WEKA – HR Data Mining
  • Tableau – HR Data Visualisation
  • Power BI – HR Dashboards & Reports
  • Workforce Analytics
  • Visier – HR Decision Making
  • Qlik – HR Data integration with conversational Analytics
  • FineReport–HR Reports for Business Intelligence
  • Excel– HR Data Analysis
  • SPSS – Statistical Analysis

Research

Areas of Research Interest

  • Employee Engagement
  • Training & Development
  • HR Gamification
  • HR Metrics & Analytics

Publications

  • D.Asokk, Dr.Allampradhu Gudda, Dr.Parulkumari Bhati, Dr.Vanishree.C.T., The zImpact of Employee Involvement in Decision Making on an Organizational Performance, European Journal of Molecular & Clinical Medicine, 2021, Volume 8, Issue: 1, Pages 1200-1212. (Scopus Listed)
  • Parulkumari Bhati, Dr.D.Asokk, Dr.Vanishree.C.T., , Dr.Allampradhu Gudda. Employee Training and Development as Dominant Tool for Achieving in an organization. European Journal of Molecular & Clinical Medicine, 2021, Volume 8, Issue: 1, Pages 117 – 125. (Scopus Listed)
  • Allampradhu Gudda, Dr.Vanishree.C.T., Dr.D.Asokk, Dr.Parulkumari Bhati. The effect of Remuneration on the accomplishment of employee on the private sector. European Journal of Molecular & Clinical Medicine, 2021, Volume 8, Issue: 1, Pages 1185 -1199. (Scopus Listed)
  • Vanishree.C.T., Dr.Parulkumari Bhati, Dr.Allampradhu Gudda, Dr.D.Asokk,. Employee Association and its effect on organizational Effectuation. European Journal of Molecular & Clinical Medicine, 2021, Volume 8, Issue: 1, Pages 1171-1184. (Scopus Listed)
  • D.Asokk. Grocery Shopping Patterns of Indian Retail Customers: Traditional stores Vs Super markets. International Journal of Research in Technology & Engineering (IJRTE). Issue:Vol 8, August 2019. Impact Factor: 5.2 (ELSEVIER – Scopus Listed)
  • D.Asokk & S.Sasikumar, (2015). Training and Development on Employee Engagement Practices: Indian expatriates who are sent to China. International Journal of Research in Management & Social Science (IJRMSS). Issue: 10, Vol 3, pp. 146 – 150, October 2015. ISSN: 2321 – 1784. IF: 4.358. (UGC Listed)
  • Asokk & S.Sasikumar, (2015). Empowerment Process: Exploring the links between empowerment practices, employee cognition and behavioral outcomes. International Journal in Commerce, IT & Social Sciences (IJCISS). Issue: 11, Vol 2, pp. 1-7, November 2015. ISSN: 2394 – 8709, IF: 2.446
  • Asokk & S.Sasikumar, (2015). Structural Equation Modelling: Employee Empowerment and Engagement reduce turnover of Indian fabrication industry. International Journal of Research in IT & Management (IJRIM). Issue: 10, Vol 5, pp. 1 – 7, October 2015. ISSN: 2349 – 6517. IF: 4.961
  • Asokk & S.Sasikumar, (2013). A shift from aware approach to assertive approach in positive reinforcement. International Journal of Applied Management Research. Issue: Vol V, No.1, pp. 22-24, January 2013. ISSN: 0974-8709.
  • Asokk & S.Sasikumar, (2011). Labor Welfare and Social Security – A case study in EID Parry (India) Limited. International Journal of Applied Management Research. Issue: Vol III, No.1, pp. 32-37, June 2011. ISSN: 0974-8709.

Editorial Board Member

  • Appointed as Editorial Board Member in Research Culture Society, India from September 2020.
  • Appointed as Research Mentor in Martin Luther Christian University, Shillong, Meghalaya, India, on June 2020.
  • Sub-Editor for National Conference on Research Paradigm in Social Science (NCRPSS) at MAM Business School, Trichy, TN, India, on March 2017.

Research Supervisor

  • Currently supervising scholars in Doctorate of Philosophy in Management.
  • Research Supervisor for MPhil research scholars in Human Resource / Marketing affiliated to PRIST / Anna University (June 2007 – April 2018)

Books Published

  • Title: Human Resource Accounting – Kripa Drishti Publications, Pune, December 2020.

Awards

  • Young Researcher Award – Integrated Intelligence Research (IIR), Chennai, India. (2017)
  • Best Faculty Award – Nehru Group of Institutions, Coimbatore, India. (2014)

Corporate Training

  • Conducted Two-days online training programme for Managers and Vice-Presidents on Neuro Linguistic Programming organized by EduSkill Harvest Academy, Bangalore, Karnataka. (July 2020)
  • Conducted One-Day training programme on Stress Management for Front Office Managers at Kauvery Hospitals – Chennai, Tamilnadu. (Oct 2018)
  • Conducted One-Day Outbound Training on Self-Management for employees at Cholan Tours &Travels, Madurai,Tamilnadu. (March 2017)
  • Conducted One-day awareness programme on Schemes and Policiesfor rural people at KrishVigyan Kendra,Karur, Tamilnadu. (Oct 2015)
  • Conducted One-Day Managerial Training programme on Leadership Skills at Bharat Heavy Electricals Limited (BHEL), Trichy, Tamilnadu. (Oct 2010)
  • Conducted One-Day Managerial Training programme on Team Building at Bharat Heavy Electricals Limited (BHEL), Trichy, Tamilnadu. (Oct 2009)

Invited Talks

  • Invited as resource person for One-week Webinar on NLP for Mental Resilience at BonSecours College for Women, Thanjavur, Tamilnadu. (July 2020)
  • Invited as resource person for One-day Webinar on Stay Focused Stay Motivated at Auxillium College for Women, Vellore, Tamilnadu. (August 2020)
  • Conducted One-Day Outbound Training on Emotional Intelligence at Bishop Heber College, Tamilnadu. (March 2018)
  • Invited as resource person for One-day Seminar on Employability Skills at Adaikalamatha Institute of Management, Thanjavur,Tamilnadu. (June 2019)
  • Invited as resource person for One-day Seminar on Cracking Interviews at Sri Adhisankarar Polytechnic College, Trichy, Tamilnadu. (June 2019)
  • Invited as speaker for One-day Seminar on Business Models at United Economic Forum (UEF), Tamilnadu, (Nov 2016)
  • Invited for special lecture on Strength and Weakness of Languedoc Roussillon exports in National Seminar at Bharathidasan University Constituent College, Trichy, TamilNadu. (March 2016)
  • Invited as speaker for One-day Seminar on Entrepreneurship at RDB College of Arts & Science, Tamilnadu. (Feb 2014)
  • Invited for special lecture on Creativity for Managers at Adaikalamatha Institute of Management, Tamilnadu. (August 2015)

Consultancy Projects

  • Business Analyst – MrilQ Beauty Care, Trichy, Tamilnadu, India. (2018)
  • Market Analysis – Nizam’s British International School, Ooty, Tamilnadu, India. (2017)