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Dr. Chandrika Srinivas
Designation : Assistant Professor (Sr. Gr)
Nature of Employment : Regular
Qualification : B.Sc., MBA, M.Phil, PhD
Date of Joining : 18.07.2005
Phone : 044- 22751347(Office)
Email ID : chandrika@byt.digital/wordpress/crescent

Teaching

Educational Background

Programme Discipline Year of Passing University
Ph.D. Marketing 2016 Mother Teresa Women’s University.Kodaikanal
M.Phil Management 2007 Periyar University, Salem
M.B.A Marketing 1987 Cochin University of Science&Technology, Cochin
B.Sc Physics 1983 Madurai Kamaraj University

Work Experience

S.No Organization Designation Period of service No. of Years
1 BSACIST Assistant Professor – Senior Grade 2009 – Till date Till date
2 CEC Senior Lecturer/Lecturer 2004 – 2008 5 years

Industrial Experience:

S.No Name of the Organization Designation Responsibilities Period of service No. of Years
1 Arvind Remedies Ltd. Deputy Manager Corporate Communications 2004 1 year
2 Eurocon Tiles Deputy Manager Marketing Services 1998-2003 5 years
3 Sri Rayalaseema Power Corporation Ltd. Assistant Manager Administration and Coordination 1997 1 year
4 MIL Industries Ltd Marketing Officer Marketing Services 1987 – 1995 8 years

Research

Areas Of Research Interest

  • Marketing
  • General Management

Research Publications

International Journal

  • Chandrika, S. (2012). Trends in Customer Retention Management. Sudharsanam International Journal of Management Review, 50-53

Publications: National Journal

  • Rajamohan, S. and Chandrika, S. (2012). Color as Marketing Strategy. DBJC Journal of Business Research, Jain Spire, 1(6), 74-75

Publications: Book/Chapter

  • Chandrika, S. (2012). Key account management: Sustaining loyalty. In Mirza S. Saiyadain and Ganesh, S.K.G. (Eds.), Essays in Management. Excel Book, 97-105

Paper Presentation: International Conference/Seminar

  • A research paper titled “Youth perception on sources of information with respect to purchase of cosmetics” authored by Chandrika, S., was presented at the International conference on Trends in Retailing and Branding organised by the Department of Commerce, University of Madras in association with FICCI-TNSC during February 19-20, 2015
  • A research paper titled “Impact of WOM on Urban Women-An Indian context” authored by Rajamohan, S. and co-authored by Chandrika, S., was presented at the ICMIS-14, organised by Chitkara university, Bangkok during August 4-6,2014