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| Designation | : | Assistant Professor |
| Nature of Employment | : | Regular |
| Qualification | : | B.E (CSE), M.B.A., C.A.I.I.B., PhD. |
| Phone | : | +91 8754450642 |
| Email ID | : | prasanna.mba@byt.digital/wordpress/crescent |
Teaching
Educational Background
| Degree | Discipline | Year of Passing | University |
| Ph.D | Management (Banking Technology) | 2020 | Pondicherry University |
| M.B.A | Human Resource & Marketing | 2009 | Sri Sairam Engineering College, Anna University, Chennai |
| B.E | C.S.E | 2004 | Sri Krishna Engineering College, University of Madras, Chennai |
Work Experience
| Designation | Institution | Duration | No. of Years |
| Assistant Professor(MBA) | B.S. Abdur Rahman Crescent Institute of Science & Technology | March 2021 to till date | Till date |
| Asst. Professor | Madanapalle Institute of Technology and Science | July 2019 to March, 2021 | 1 years & 8 months |
Certifications (Banking Domain)
- Certificate in Corporate Banking, Indian Institute of Banking & Finance.
- Certified Banking Compliance Professional, Indian Institute of Banking & Finance.
- Certificate in Foreign Exchange Facilities for Individuals, Indian Institute of Banking & Finance.
- Certificate in Microfinance, Indian Institute of Banking & Finance.
- Diploma in Home Loan Advising, Indian Institute of Banking & Finance.
- Certificate in Customer Service & Banking Codes and Standards, Indian Institute of Banking & Finance.
- Diploma in Advanced Wealth Management, Indian Institute of Banking & Finance.
- Certificate in SME Finance for Bankers, Indian Institute of Banking & Finance.
- Certificate in Credit Card for Bankers, Indian Institute of Banking & Finance.
- Certificate in Anti-Money Laundering and Know your customer, Indian Institute of Banking &Finance.
- Certified Associate of Indian Institute of Banker, Indian Institute of Banking & Finance.
- Junior Associate of Indian Institute of Banker, Indian Institute of Banking & Finance.
- Certificate in Trade Finance, Indian Institute of Banking & Finance.
Certifications (Insurance Domain)
- Fellowship Diploma, Insurance Institute of India.
- Associate Diploma, Insurance Institute of India.
- Licentiate, Insurance Institute of India.
NSE Certifications
- NSE Certified Market Professional (NCMP) – Level 5 Certification.
- NSE Certified Derivatives Champion.
- NSE Certified Investment Analyst Champion.
- NCDEX Commodity Certification
NPTEL CERTIFICATION
- Marketing Management I, Online FDP From AICTE-NPTEL
Lectured Courses
- Business Law and Regulation
- Human Resource Management
- Research Methodology
- SPSS Lab
- Strategic Management
- Human Resource Planning
- Talent Management
- Brand Management
Research
Area of Research Interest
- Information Security Behavior
- Insurance Marketing
- Bank Management
- Human Resource Management
- Cyber Crimes in Banks
- Employee Engagement
- Consumer’s Behaviors
Publications
International Journals
- Prasanna.S, Dr. V. Mariappan, et al., “Cyber Crimes and Crime Registration in India Context-A Critical Analysis” , Journal of Emerging Technologies and Innovative Research (JETIR) ,Volume 5 Issue 12 ,Dec 2018, Pages 36-48. ISSN 2349-5162.
- Prasanna.S, Dr. V. Mariappan, et al., “Phishing as a Strategy against Individuals and Organization”, International Journal of Research in Management, Economics and Commerce, Vol. 08, March 2018, Pages 162-165. ISSN 2250-057X.
- Prasanna.S, Dr. V. Mariappan et al, “Making MSME Sector a Profitable Business Partner- Some Strategies for Banks”, International Journal of Business Quantitative Economics and Applied Management , Volume 2 Issue 12, May 2016, Pages 84-90. ISSN 2349-5677.
National Conferences
- Insurance Claim Settlement in Indian Life Insurance Industry – A Critical Analysis”, National Seminar on New Dimensions of Management in the Globalized Era, Madurai Kamaraj University, Madurai
- “Shadow Banking in China : A Cross Reference Study with Indian Perspective”, 12th International Conference on Business and Finance 2016’, Hyderabad
Workshops Participated
- Participated in “Customized Programme on Banking Technology for Pondicherry University”, IDRBT, Hyderabad
- Participated in National Workshop on “Blockchain Technology” Pondicherry University, Puducherry
- Participated in National Workshop on “Statistical Analysis For Business Research”, Pondicherry University,
- Participated in Workshop on URKUND “ Plagiarism Detection Tool provided by INFLIBNET”, Pondicherry University, Puducherry
- Participated in Workshop on “Online Safety, Counter Speech, Cyber Etiquette & Social Media for Social Change”, Pondicherry University,
- Participated in Workshop on “IT Skills For Scholars” Pondicherry University, Puducherry
- Participated in Workshop on “Big Data Analytics”, Pondicherry University, Puducherry
- Participated in Workshop on “Internet of Things and Security Issues”, Pondicherry university, Puducherry
- Participated in programme “For First Time Branch Head”, Southern Indian Banks’ Staff Training College, Bangalore.
- Participated in programme “Credit Management”, Southern Indian Banks’ Staff Training College, Bangalore.
- Participated in workshop “Quality Of work life” DMI college of Engineering, Chennai.